the experience

our live-data art installation brings to life a radical new data-driven future for consumers and business

1 Discover databloom

2 How does databloom feel?

3 Why a data-driven future will change everything

what's a databloom?

Imagine each data source as a seed, arranged with you at the centre…

Our installation uses cutting edge technologies to bring to life the power of data for people, businesses and brands. Play the film to find out more about the Open Futures databloom.

what's a databloom?

Imagine each data source as a seed, arranged with you at the centre…

Our installation uses cutting edge technologies to bring to life the power of data for people, businesses and brands. Play the film to find out more about the Open Futures databloom.

case studies from the future

"my insurance is invisible but always there"

Agnes Berglund, 25 - Malmo

"I can't remember ever getting insurance, it just kind of happens. My phone company knows where I am and what I’m doing, even if I’m driving, so my insurance follows me around too…"

Brands will step into new roles and some services will fade into the background.

"my house helps pay its own mortgage"

Patience Okeke, 35 - Lyon

"My roof full of solar panels makes me money as well as saving me money. That off-sets my mortgage payments so I can pay off my mortgage earlier, or use it as a guarantee for a bigger home…"

Linking data across companies opens up new smart services.

"my smart switch app helps my money go further"

Alonso Munoz, 42 - Valencia

"I don’t think about the phone, energy, bank or credit card companies I use: I get those services through an app that knows when it makes sense to switch for the best deal…"

Sharing data makes service switching effortless and brand relationships dissolve.

"my investments are really a part of me"

Burak Isik, 56 - Essen

"I want to save for the future but I also want my investments to reflect what I believe in. Through my green energy account, my utility company offers an ethical investment management service…"

Hyper-personalised control will be an expected norm.

"my bank looks after my health as well as my money"

Ayesha Panwar, 78 - Nottingham

"I trust my bank. They've always looked after me and they're looking after me more than ever now. I have my medical and life insurance through my bank and they keep track of my health goals…"

Brands can leverage and expand their customer relationships if they offer innovative services.

"my insurance is invisible but always there"

Agnes Berglund, 25 - Malmo

"I can't remember ever getting insurance, it just kind of happens. My phone company knows where I am and what I’m doing, even if I’m driving, so my insurance follows me around too…"

Brands will step into new roles and some services will fade into the background.

"my house helps pay its own mortgage"

Patience Okeke, 35 - Lyon

"My roof full of solar panels makes me money as well as saving me money. That off-sets my mortgage payments so I can pay off my mortgage earlier, or use it as a guarantee for a bigger home…"

Linking data across companies opens up new smart services.

"my smart switch app helps my money go further"

Alonso Munoz, 42 - Valencia

"I don’t think about the phone, energy, bank or credit card companies I use: I get those services through an app that knows when it makes sense to switch for the best deal…"

Sharing data makes service switching effortless and brand relationships dissolve.

"my investments are really a part of me"

Burak Isik, 56 - Essen

"I want to save for the future but I also want my investments to reflect what I believe in. Through my green energy account, my utility company offers an ethical investment management service…"

Hyper-personalised control will be an expected norm.

"my bank looks after my health as well as my money"

Ayesha Panwar, 78 - Nottingham

"I trust my bank. They've always looked after me and they're looking after me more than ever now. I have my medical and life insurance through my bank and they keep track of my health goals…"

Brands can leverage and expand their customer relationships if they offer innovative services.